True Insights

True Insights is the name of a fictional focus group created as part of a series of live action role play events that critically examine the effects of decentralized technology. The focus group explored consumer ethics and attitudes towards data transparency in the style of a market research focus group. Each participant was allocated fictional personas and given pseudonyms with which they could enact a critical response to the increased use of data transparency and surveillance in society.

The True Insights Company was concieved by Ruth Catlow of Futherfield and Designed by Robbie Blundell.The findings of the research is available here.